It is essential to track your marketing activities
Posted by Chase Chekita on Thursday, April 19, 2012
Exactly how do you get the most from your marketing spend? There is no point in investing the funds on marketing activities unless you have the capacity to monitor the results. Or else, how will you know which activities to stop, and which ones to repeat, as they have been so effective for you?
Below are two elements you should monitor to ensure that you run successful marketing and advertising activities. The first thing to monitor is the number of leads you are receiving.
This is very simple to monitor, providing you gather the right data. Typically, businesses will run a campaign using advertising with a special offer, and not make an effort to record, collect or act on the leads. One good example of this is a certain car organization which runs promotions on television at considerable cost, and then loses many of the leads generated as the salesmen located in the city are too busy managing their own local leads and clients to follow up.
Without having a process to record the leads and generate the sales, then any marketing activity to increase sales will certainly be a complete waste of cash. You can monitor the amount of leads you are getting by employing a 1300 number. 1300 numbers will show you how many telephone calls your advertising and marketing campaign generated. 1300 phone numbers will also give you the length of each phone call. This allows you to check if your sales people are engaging in good discussions with your clients. As everyone knows, it takes a lot of hard work and time to acquire new customers.
When we have acquired them, we have to do everything we can to keep them. Measuring client retention is essential, and marketing and advertising campaigns that reinforce with your current clients why they should be using your products and services, are vital. You may measure client retention by counting how many clients you have at the end of each month and how many have gone.
Below are two elements you should monitor to ensure that you run successful marketing and advertising activities. The first thing to monitor is the number of leads you are receiving.
This is very simple to monitor, providing you gather the right data. Typically, businesses will run a campaign using advertising with a special offer, and not make an effort to record, collect or act on the leads. One good example of this is a certain car organization which runs promotions on television at considerable cost, and then loses many of the leads generated as the salesmen located in the city are too busy managing their own local leads and clients to follow up.
Without having a process to record the leads and generate the sales, then any marketing activity to increase sales will certainly be a complete waste of cash. You can monitor the amount of leads you are getting by employing a 1300 number. 1300 numbers will show you how many telephone calls your advertising and marketing campaign generated. 1300 phone numbers will also give you the length of each phone call. This allows you to check if your sales people are engaging in good discussions with your clients. As everyone knows, it takes a lot of hard work and time to acquire new customers.
When we have acquired them, we have to do everything we can to keep them. Measuring client retention is essential, and marketing and advertising campaigns that reinforce with your current clients why they should be using your products and services, are vital. You may measure client retention by counting how many clients you have at the end of each month and how many have gone.